Hello, I'm Chris
MBA, BA Mgt, BS MIS
Director – Digital Marketing Transformation
I own the vision and maturation o INVSITA’s Digital Marketing group, building new competencies and lines of business, and drive programs and efficiencies into our IT and operations functions.
Define and drive Digital strategies for INVISTA including key growth initiatives and a new ecommerce line of business
Own and manage digital roadmaps and digital properties strategies, connecting them to business goals and vision
Own the overall Business to IT relationship and accountable for driving IT investment
Prior to INVISTA I spent a decade doing business consulting for Fortuen 500 reatilers and specialized in Digital Transformations.
Specialties: Business Consulting, E-Commerce, Customer Experience Analytics, Retail, Information Technology, IoT Solutions, Product Management, Business Process Re-Engineering, Business Development, Team Leadership, Program Management, Vendor Management, Strategic Planning
Additional interests: Advanced analytics, Data-driven decision making, Customer experience quantification
Unify Business and IT
Today's leading organizations have a unified Business and IT strategy that enables growth and anticipates needs across the enterprise; one without the other leads to frustration and organizational frustration.
I have spent my career helping organizations align Business and IT strategy, planning, and execution - from program planning to orgizational design and capability and partner development.
Partnership and Vendor Managment
Today's solution landscape is evolving faster than ever - SaaS, cloud, edge, big data, advanced analytics and visualizations, artificial intelligence, automation, stream processing, Meta-analysis, IoT - and that's just a small sample. I have a track record of helping the enterprise match client needs to suppliers and then faciliate, manage, and grow those relationships.
Program design and delivery
Much of the work I do is focused on 'what' and 'how' to move from current state to a new way of working; This can be as small as process modernization or as large as an entirely new business model.
In either case, I help businesses understand, define, and navigate change. For a longer form on what I do, see how Gartner describes Grow and Transform
Structured, Data Driven Innovation
Change is happening faster than ever before; Competitors adapt, markets change, and business needs evolve. Leading organizations mitigate these risks with structured innovation programs - designed to discover and address challenges in a given area of the business.
I help clients build and run these programs, and to repeat what 'works'.